The Granite Detroit MNT affiliate gives viewers a chance to win $100,000 in a lotto drawing

each weeknight from February 28 to March 25 with scratch-off cards at advertisers featuring station personalities and shows.

By Staff
TVNewsCheck, February 24, 2011 7:29 AM EST

Granite Broadcasting MNT affiliate WMYD Detroit (DMA 11), is launching an unusual twist on a free viewer lotto game on Monday, February 28. Scratch for Cash uses the station’s shows, names of show stars and on-air talent instead of numbers in the drawing.

Viewers pick up free scratch-off cards at local WMYD advertiser locations, scratch off six circles to reveal a random match of shows and talent names. A Scratch for Cash Lotto machine picks six balls during the nightly 10 p.m. newscast.  If a card matches that day’s six names, the cardholder wins $100,000 cash. There’s a different scratch card issued by WMYD for each day the contest runs, so viewers have a new chance every day.  The contest runs every weeknight from February 28 until March 25.

Scratch for Cash is the local version of a TV lotto a game developed by The Incentive Plus Network and Odds On Promotions. WMYD has sold the sponsorship of TV Lotto to two local auto dealerships and a check cashing service.

The Incentive Plus Network is a division of Cross MediaWorks. Incentive Plus creates contests and promotions for more than 200 TV stations nationally. Stations can trade their own airtime to work with and pay for the services of IPN.